Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island.
A media platform, production company, and lifestyle brand, Friday Beers was born in New York City as a[Read More]
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers.
The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love the brand and those who have yet to[Read More]
kaboom has added director/editor Noah Kistler to their roster. Kistler loves storytelling that is personal, emotional, and highly cinematic, and has applied this directing perspective to spots. Among his collaborations are projects for Polaris and Greats.
Kistler’s latest campaign via GSD&M, captures the essence of the U.S. Air Force Maintainers. In the process of collaborating with Kistler on this campaign, kaboom witnessed firsth[Read More]
Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review.
Barrett Hofherr will handle all U.S. advertising for DXL moving f[Read More]
Full-service creative agency Barrett Hofherr has promoted Head of Design Ted Bluey and Associate Strategy Director Kevin Albrecht to associate partner, Chief Creative Officer Jamie Barrett announced today.
Ted Bluey joined Barrett Hofherr in 2022. In his short time at the agency, he has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and the California Coastal Commission and most recently worked with DoorD[Read More]
You know those thumb-stopping films you see on Instagram and TikTok where a simple street scene or landscape is suddenly interrupted by fantastical images that take over the screen? Like this whimsical jigsaw puzzle orb in front of a cathedral that breathes and rotates as if it were alive.
Created by @ShutterAuthority this film is one of a series developed on behalf of Lenovo by agency SuperHeroes to demonstrate the c[Read More]
Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent.
Cathy Johns9n / Does anyone get this Visa Olympic commercial?
Sad to read such negativity. I was fascinated on how this this downhill “enmasse” was achieved…for real or computer technology. To those...[Read More]
Russ / Does anyone get this Visa Olympic commercial?
This ad was obviously created by an agency based in Texas or at the very least one where there were no skiers or boarders contributing to the co...[Read More]
Joan Fink / Does anyone get this Visa Olympic commercial?
An avid skier in my younger years, my immediate reaction to this ad was instant horror! Horror at the thought of the overcrowded slope, and tota...[Read More]
G S / Does anyone get this Visa Olympic commercial?
Thank you for this. Got here by asking google what this commercial was about.
It is more enjoyable than the stupid crochet commercial (still...[Read More]
Kathe Dillmann / Does anyone get this Visa Olympic commercial?
This is the worst poor taste I've ever seen on television by someone who obviously hasn't a clue about winter sports, especially alpine skiing. ...[Read More]
